John Berger, CFA

Managing Director, Solutions

John specializes in helping impact investors with multi-capital approaches, structured finance, portfolio construction, metrics and evaluation, strategy, and operations. His career began in investment banking, centered on M&A, restructuring, and capital markets, where he developed extensive experience evaluating, improving, and financing business models and marketing strategies across various industries.

John left Wall Street to help start and build Her Future Coalition, an international organization that creates empowering opportunities for survivors of gender violence to build an independent, safe, and rewarding future. This experience showed him firsthand how blending different forms of capital—financial, social, human, and intellectual—could create more sustainable and effective solutions than traditional single-capital approaches.

While building Her Future Coalition, John consulted for other social enterprises and recognized the growing demand for sophisticated finance skills in impact communities, which led him to work directly with impact investors and enterprises on multi-capital strategies. As part of that work, he created the revenue-based finance structure that became the Grunin Prize-winning investment structure Performance Aligned Stock.

As Managing Director for Toniic, John oversees operations and builds impact solutions with a focus on multi-capital strategy, innovative finance, and impact evaluation. His portfolio includes developing member education and advisory services that help investors integrate various forms of capital for maximum impact. He researches, designs solutions, and teaches courses to impact investors on methods for extending modern portfolio theory to incorporate impact alongside financial returns.